As a creative director for dozens of production companies and chief creative officer for his own publicly traded agency, Brad has been involved in hundreds of brand launches through the years.
What sets one BRAND apart from another in the Digital Age? What captures the hearts and minds of today’s Digital Native—a generation that uses Smartphones for romance, commerce, and communication?
Welcome to the Age of Augmented Branding.
In this breakout session, Brad covers several successful brands he has helped launch...and relaunch, along with his favorite modern brands that have come out of nowhere, crushing the competition and forcing everyone else to change.
Brad will also cover the business mistakes iconic brands like Columbia House, JC Penny, Sears, and Toys R Us have made, and how to avoid your own.
Get ready to analyze your own brand, and walk away with tools tactics and strategies to capture the next generation of customers.
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