February 19, 2008

What Happened to the Economy? It Moved.

Filed under: Leadership, Management, Training — Brad Szollose @ 7:28 pm

second_life_logo_svg.pngWhile Americans are starting to feel the effects of the mortgage meltdown, derivatives, inflation, credit problems and a war-based economy, Germany, as of this past year, stepped into the leadership position as the number one exporter of goods in the world, a.k.a. Gross Domestic Product (GDP). Yes, little old Germany. [click here to continue…]

October 26, 2006

Why Do Public Utilities Advertise?

Filed under: Branding, Leadership, Management — Brad Szollose @ 5:35 pm

There is only one electric company in New York City; Con Edison. con-ed.jpgWhen public utility brands like Con Edison treat their customers like children, what are the results? Extreme frustration from the consumer and no changes what-so-ever within the corporation. We have no choice when it comes to who our electric carrier is. They are a monopoly. Oh they may make you think you have a choice, but the reality is, it’s [click here to continue…]